What are you saying, how are you saying it, and who you are saying it to?

All these things matter…

Too many businesses get caught up in just creating content. They may have a strategy, but it often feels wooden. There seems to be a lack of understanding of what the ideal customer is searching for, in the way of content. In many cases there is no ideal customer defined, there is just a marketplace and competitors. Then there is SEO…

“We are on page 10 and need to be on page 1.”

That refrain is old. It is in a search engine centric world, but the times have changed. Now it is an AI centric world. SO understanding how AI Optimization works is more useful.

The first thing to consider is this. A lot of valuable realestate in the SERP is dedicated to an AI resposne, regarles of the browser, there is an ai at the top of most requests.

AI uses machine learning on data sets, and they have access to the web. The Google model of EEAT–Experience, Expertise, Authoritativeness, and Trustworthiness is still the best advice.

• Showcase expertise: Present yourself as an expert. Highlight skills and experience throughout the website.
• Cite authoritative sources: Back claims with data, expert quotes, or links to reputable research.