Attracting Customers Is Hard…
…until you speak their language. Stop shouting aimless content to the entire marketplace. Start crafting content that speaks directly to your ideal customers—their pain, their goals, and things that matter most in their job-to-be-done.
Strategic Thought Leadership
We create custom feature articles for your website and LinkedIn—designed to resonate with your ideal customers at key moments in their JTBD journey. These aren’t just blog posts. They’re editorial assets that build trust, establish authority, and position you as a go-to expert in your domain. Each article is part of a cohesive series that compounds credibility over time.
We don’t do content for content’s sake. Our approach goes beyond SEO and surface-level blogging. We deliver strategic thought leadership—content that educates the market, earns trust, and positions your company as the expert your ideal customers are searching for.
Richard M Brown, Principal Consultant
Educate
the marketplace with content that demystifies, informs, and illuminates your solution-critical themes.
Establish
your company’s authority by structuring your insights with the cadence and credibility of longform journalism.
Engage
your ideal customer with story-driven arcs that align with their decision-making journey—turning information into transformation.
An Ideal Customer
What Is It?
The best possible customer for your products and services.
How do you use it?
Identify this customer as archetypes—groups with particular buying habits and needs.
How to you acquire them?
Once you have identified these customers, then focus all your marketing, product and sales efforts on wooing them.
Our Approach to Search Engine & AI Discovery Optimization
We optimize your content for both traditional search engines and AI-powered discovery systems. That means structuring your insights so they’re not only indexed—but understood, retrieved, and cited by intelligent agents across platforms.
Be Found. Be Chosen. Be Cited.
Ideal customers aren’t just searching—they’re asking. Whether they’re typing into Google or prompting AI, they’re looking for answers that feel credible, relevant, and human. That’s where well-structured, interesting, and authoritative content aligned with their job to be done comes in.
Why It Matters
SEO isn’t dead—it’s evolving. We still honor the fundamentals: metadata, schema, crawlability.
AI Discovery is the new frontier. We craft content that’s legible to large language models, retrievable in conversational queries, and aligned with semantic search.
Feature articles are your anchor. Longform, story-driven content builds trust and fuels both search and AI visibility.
What we do
First we’ll meet with you to understand your industry and look at any assets you have that describe your product, your industry, and your ideal customer.
What we deliver
- Technical SEO Analysis
- Content Strategy Analysis (including scheme analysis)
- Pillar and cluster content framework to enhance findability and topical authority.
- Editorial assets (feature articles) that resonate with your ideal customer’s JTBD journey
- Develop content structures as insights that AI systems can parse, summarize, and cite.
Does this sound interesting?
Is this addressing your pain in your job to be done?